There are multiple reasons why you might want to create and maintain a dental practice blog. For the most part, you might have one simply to leverage it for marketing and SEO.

How to Enhance Your Dental Practice BlogThe problem with only thinking about your blog from the SEO perspective is that a blog is not like a snazzy image or an ‘About’ page. It’s not static.

You have to get it ‘right’ over and over again instead of just once.

A quality blog is dynamic and provides up to date information (as well as an archived backlog) to readers. It’s crucial that the content you post is readable and relevant.

How to Enhance Your Dental Practice Blog

Make It Readable

If you’re using a WordPress backend for your blog, then you have access to plugins like Yoast SEO that give you a ‘checklist’ to optimize each blog’s Google indexing potential.

This advice is not about how to optimize for Google. This is about why SEO should not be your primary concern. SEO is the backbone that has the potential to widen your audience and increase traffic, but what your blog actually looks like to real humans is an entirely different thing.

Just because you have the right number of keywords and a great meta description doesn’t mean it’s enjoyable to read.

Your blog is more readable if it’s organized professionally and designed to live up to its purpose: concise, structured information with a personal bent.

4 Ways to Ensure Readability

  1. Keep sentences as short as possible. You don’t need to dumb down information, but you should try to avoid sounding like a medical textbook.
  2. Use subheadings of various sizes like Heading 2 and Heading 3 (html) to break up text.
  3. Remember that you don’t need to be comprehensive or exhaustive in a blog post. A blog should be at least 300 words and at most 500 words. Why is this? Three hundred is about how much you need for SEO purposes. Five hundred is an amount of words that feels weighty without being lengthy.
  4. Avoid long paragraphs.

We’ll dive into how to make your blog relevant in next week’s post! (see, we’re keeping the total amount of text concise)

What types of posts do you include in your dental practice blog? We’d love to hear your thoughts in the comments!